The ROAS that is left after reality.
Platform ROAS stops at the checkout. True ROAS keeps going: returns, RTO, COD cancellations, discounts, shipping, payment fees and product cost, campaign by campaign.
Platform ROAS
4.1x
True ROAS
2.2x
1.8x
7
cost layers applied to every order
Per SKU
break-even ROAS
Pin code
level RTO visibility
What True ROAS does for your team.
RTO and COD cancellations
Delivery status from Shiprocket, Delhivery or your marketplace removes refused and undelivered orders.
Returns and refunds
Returned and refunded orders are reversed against the campaign that acquired them.
Discounts and coupons
Coupon value comes off revenue, so a 20% off campaign is judged on what it really earned.
Product cost
Upload COGS per SKU or variant once. Update it when supplier prices change.
Break-even ROAS
We calculate the ROAS each product needs to break even, and colour every campaign against it.
RTO by geography and payment
See which pin codes, states and payment modes drive RTO, and which campaigns send you there.
How it runs
- 01
Platform ROAS
Start with what the ad dashboards report.
- 02
Apply real costs
Returns, RTO, discounts, shipping, fees and COGS come off in order.
- 03
True ROAS
A number you can plan budgets and P&L around.
What if we do not have logistics data connected?
You can set an RTO and return rate per channel or product as an estimate, then switch to actual data when you connect your logistics partner.
How are returns attributed to campaigns?
A return is reversed against the campaign credited with the original order, on the date the return is confirmed.
Can we include fixed costs?
Yes. Add monthly fixed costs like warehousing or agency fees to see net profit after ads, not just contribution margin.
Find your true ROAS in about 15 minutes.
Connect your ad accounts and store. In about 15 minutes you see the true ROAS of every campaign, and the first budget move worth making.
Hold to connect ads free