Stop scaling ads that lose money.
Egrowthics brings all your ad platforms and your store together, shows your true return after returns, cancellations and costs, and uses AI to suggest where to move budget for more profit, not just more clicks.
- 14-day free trial
- Read-only by default
- Live in about 15 minutes
- Built for INR, COD and RTO
What ad dashboards show
- Returns11% of orders−0.45x
- COD cancellations / RTO6% of orders−0.30x
- Discounts and couponsavg. 9% of AOV−0.35x
- Shipping and payment fees₹92 per order−0.30x
- Product cost (COGS)from your SKU sheet−0.50x
best: Google Search ₹342 · worst: Meta Advantage+ −₹46
AI Budget Shifter: move ₹40,000/day from 3 loss-making Meta ad sets to Google Search and Amazon Sponsored Products. Est. profit +₹1.9 L/week.
Platforms reported ₹26.2 L. The store kept ₹14.1 L.
Ad dashboards are built to sell ads. They count an order the moment it is placed, credit it to every channel that touched it, and never see the return, the refused COD parcel or the cost of the product inside. Egrowthics starts from the order that actually stayed delivered.
Double counting
Meta, Google and Amazon often claim the same order. We match every conversion to one real store order, so channel revenue adds up to what you sold.
RTO and COD
A COD order refused at the door still shows as revenue on the ad platform. We pull delivery status from your logistics partner and remove it.
Costs nobody counts
Discounts, shipping, payment gateway fees and product cost turn a 4x campaign into a 1.2x one. True ROAS includes all of them.
From connected to profitable in three moves.
- 1
Connectabout 15 min
Sign in to your ad accounts, store and logistics partner through their official connections. Upload your SKU cost sheet. Nothing is changed in your accounts.
- 2
Reconcilesame day
We backfill 90 days, de-duplicate conversions against store orders, apply returns, RTO, discounts, fees and COGS, and calculate true ROAS for every campaign.
- 3
Shiftevery day
The AI Budget Shifter ranks moves by expected profit. You approve, push to the platform or apply by hand, and track results against the forecast.
Every rupee of ad spend, one screen.
Spend, clicks, orders and revenue from Meta, Google, YouTube, Amazon and Flipkart Ads, matched to real store orders and updated every hour.
- Hourly sync across five ad platforms
- Orders de-duplicated against your store
- Spend pacing against monthly budget
Spend
₹6.40 L
Orders
4,660
Revenue
₹26.2 L
Blended CPA
₹137
| Platform | Spend | Clicks | Orders | Platform ROAS |
|---|---|---|---|---|
| Meta Ads | ₹3,12,000 | 1,84,210 | 2,140 | 4.2x |
| Google Ads | ₹1,68,000 | 62,480 | 1,290 | 4.4x |
| Amazon Ads | ₹96,000 | 41,900 | 860 | 4.2x |
| YouTube Ads | ₹38,000 | 22,310 | 140 | 2.3x |
| Flipkart Ads | ₹26,000 | 18,640 | 230 | 3.2x |
The ROAS that survives returns.
ROAS after returns, RTO, COD cancellations, discounts, shipping, payment fees and product cost. Then profit by order, product, channel and campaign.
- Break-even ROAS per SKU
- RTO by pin code and payment mode
- Contribution margin per campaign
Platform ROAS
4.1x
True ROAS
2.2x
1.8x
Move budget toward profit, not clicks.
AI finds loss-making and under-funded campaigns and proposes budget moves with expected profit and the reasoning behind each. You approve every move.
- Reasoning and data behind every move
- Push to ad platforms or apply by hand
- Auto-apply off by default, with limits
- Meta · Advantage+ Shopping · BroadGoogle Search · Brand + CategoryMove ₹18,000/dayEst. +₹86,000/wkConfidence 82%
True ROAS 1.1x over 21 days, 34% RTO on COD orders from tier-3 pin codes.
- Meta · Reels · Kesar Serum UGC v3Amazon Sponsored Products · Serum 30mlMove ₹14,000/dayEst. +₹62,000/wkConfidence 76%
Creative fatigue: CTR down 41% in 9 days, frequency 4.8. Amazon SP has headroom at ₹412 CPA.
- Meta · Lookalike 3% · PurchasersGoogle Search · Competitor termsMove ₹8,000/dayEst. +₹41,000/wkConfidence 68%
Profit per order −₹46 after a 20% coupon that 71% of these buyers used.
Know which hook actually sells.
Hooks, formats, lengths and products scored on true ROAS, with fatigue alerts the day a winning creative starts to slip.
- Creative scores on profit, not CTR
- Fatigue alerts from frequency and decay
- Winning patterns across products
Founder story · 'why saffron'
Video 28s · hook: Problem-first
Before / after · 14 days
Carousel 5 · hook: Proof
UGC serum unboxing v3
Reel 15s · hook: Unboxing
Flat 20% off banner
Static · hook: Discount
Fatigue alert: UGC serum unboxing v3 frequency hit 4.8 and true ROAS fell from 2.6x to 1.2x in 9 days.
Find the ads that bring buyers back.
Repeat purchase rate and lifetime value by first ad, channel and product, so you know what a new customer from each source is really worth.
- Cohorts by first touch
- LTV-adjusted CPA ceilings
- Aggregated, never individual targeting
| First touch | M0 | M1 | M2 | M3 | M4 | M5 | 180d LTV |
|---|---|---|---|---|---|---|---|
| Google Search | 100% | 31% | 24% | 21% | 18% | 17% | ₹2,940 |
| Amazon SP | 100% | 22% | 15% | 12% | 10% | 9% | ₹1,880 |
| Meta Retargeting | 100% | 26% | 18% | 14% | 12% | 11% | ₹2,210 |
| Meta Advantage+ | 100% | 12% | 7% | 5% | 4% | 3% | ₹1,120 |
| YouTube Shorts | 100% | 9% | 5% | 4% | 3% | 2% | ₹890 |
Buyers who first came from Google Search are worth 2.6x Advantage+ buyers by month 6. Their real CPA ceiling is ₹780, not ₹410.
The numbers, before your first coffee.
A daily founder summary on WhatsApp and email, weekly team reports, and a month-end ad P&L your finance team will actually trust.
- WhatsApp and email delivery
- Scheduled per role
- PDF and CSV exports
WhatsApp · Founder summary
Spend ₹91,400 · True ROAS 2.6x (↑0.3)
Profit ₹1,38,200 · Orders 702
RTO 5.1% (↓0.9) · Returns 10.4%
Watch: Meta Reels UGC v3 losing ₹61/order.
Move ready: ₹14k/day to Amazon SP. Reply 1 to open.
- Weekly team reportEmail · 6 recipientsMon 8:30 AM
- Channel P&LEmail · FinanceMon 9:00 AM
- Creative fatigue digestEmail · Creative teamDaily
- Month-end ad P&LPDF + CSV1st of month
Wired into the stack Indian D2C actually runs on.
Official platform connections only, with your permission. Disconnect any source from settings at any time.
Ad platforms
- Meta Ads
- Google Ads
- YouTube Ads
- Amazon Ads
- Flipkart Ads
Stores and marketplaces
- Shopify
- WooCommerce
- Amazon Seller Central
- Flipkart Seller Hub
Logistics and payments
- Shiprocket
- Delhivery
- Razorpay
- Cashfree
Costs and anything else
- Google Sheets
- CSV upload
- SKU cost sheet
- Fixed cost entries
The AI suggests. You drive.
Profit estimates are forecasts, not guarantees. Results depend on market conditions, stock and seasonality, which is why every suggestion shows its working.
Reasoning on every move
Each budget suggestion shows the data window, metrics and logic behind it.
Approval first
Nothing changes in your ad accounts without your approval, unless you enable auto-apply within limits you set.
Your data stays yours
Separate, encrypted workspaces. Never sold, never used to benefit other brands.
Disconnect any time
Official, permission-based connections. Revoke access in one click. Customer data is used only in aggregate.
Which platforms do you connect to?
Ad platforms: Meta Ads, Google Ads, YouTube Ads, Amazon Ads and Flipkart Ads. Stores and marketplaces: Shopify, WooCommerce, Amazon Seller Central and Flipkart Seller Hub. Logistics and payments: Shiprocket, Delhivery, Razorpay and Cashfree, so RTO, COD and fees come in automatically. Anything else can be added with a Google Sheet or CSV.
Do you need our product costs?
Yes, for true profit. Upload a sheet with cost per SKU (or per variant) once, and update it when your costs change. Without it you still get true ROAS after returns, cancellations, discounts and shipping, but profit per order needs COGS.
Does the AI change our ads by itself?
Only if you turn on auto-apply, and only within the limits you set, such as a maximum daily shift per campaign. It is off by default. Every suggestion shows the data and reasoning behind it, and you approve each move before it is pushed to the ad platform or applied by hand.
Is our data shared with other brands?
Never. Each brand's data is kept in a separate workspace, encrypted in transit and at rest, and is never sold or used to train models that benefit other brands.
Do you work with agencies?
Yes. The Redline plan gives agencies a multi-brand view, per-client permissions, white-label reports and a dedicated analyst. Each client brand stays in its own isolated workspace.
How long does setup take?
Most brands connect their ad accounts and store in about 15 minutes. Historical data for the last 90 days backfills within a few hours, and your first true ROAS view is ready the same day.
How is true ROAS different from what Meta or Google report?
Platforms count revenue at the moment of purchase, often credit the same order to more than one channel, and ignore what happens next. True ROAS uses de-duplicated orders from your store, then removes returns, RTO, COD cancellations, discounts, shipping, payment fees and product cost.
Your ads dashboard says 4.1x. Your bank account has a different number.
Connect your ad accounts and store. In about 15 minutes you see the true ROAS of every campaign, and the first budget move worth making.
Hold to connect ads free