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4x Profit per OrderMode · MARGIN

Profit by order, product, channel and campaign.

Revenue is a vanity number when half of it goes back out as returns, shipping and discounts. Profit per Order shows the contribution margin of every order and rolls it up the way you make decisions.

Profit per Order
MARGIN
CampaignOrders · Profit / order
  • Google Search · Brand612₹342
  • Amazon SP · Saffron Serum 30ml488₹214
  • Google PMax · Bestsellers401₹156
  • Meta · Retargeting 14d530₹131
  • Flipkart PLA · Night Cream230₹38
  • Meta · Advantage+ Shopping960−₹46
  • YouTube · Shorts awareness140−₹112

4

levels: order, SKU, channel, campaign

Live

contribution margin

CSV

export for finance

Capabilities

What Profit per Order does for your team.

Order-level margin

Each order carries its own ad cost, discount, shipping, fees, COGS and outcome.

SKU profitability

See which products make money when advertised, and which only sell at a loss.

Channel P&L

A clean profit and loss for each channel, after ad spend and every variable cost.

Campaign ranking

Best and worst campaigns by profit per order, not by ROAS or revenue.

Discount impact

See how much margin each coupon code costs, and which campaigns depend on discounts.

Finance-ready exports

Export monthly ad P&L to CSV for your accountant or CFO.

Sequence

How it runs

  1. 01

    Order arrives

    Revenue, discount and payment mode recorded.

  2. 02

    Costs attached

    Ad cost, shipping, fees and COGS added as they happen.

  3. 03

    Outcome final

    Delivered, returned or RTO, margin updates automatically.

Questions

Profit per Order, answered.

Next mode · CUSTOMERSAudience Insights
How is ad cost assigned to an order?

Each campaign's spend is spread across the de-duplicated orders it is credited with, using your chosen attribution model.

Can we compare attribution models?

Yes. Switch between last click, first click and platform-reported views to see how profit per campaign changes.

Do you handle bundles and combos?

Yes. Map a bundle to its component SKUs and COGS is calculated from the components.

Mode · Cruise

See which orders actually make you money.

Connect your ad accounts and store. In about 15 minutes you see the true ROAS of every campaign, and the first budget move worth making.

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